Lead Gen – SEO & PPC

Why Google?

Buy-ready leads

Generate buy-ready leads from Google, feeding your sales team.

Incredible tracking

Know which keywords, ads and SEO listings make you money.

Revenue based decisions

Tracking = make decisions based on customer revenue & generate the right leads.

Scale up

With our data, you can scale up your operation. More leads = more revenue.

The Spec way

Here's a snapshot of how we generate revenue for our clients, using PPC & SEO.

You need web traffic

Generating leads via PPC & SEO is easier said than done, so you need to get started to then analyse which leads are good and which are not.

You need:

USPs to stand out
A clearly defined offering
Make it easy to enquire

Focus on:

Look better than competitors
Create a compelling product
Competitive bidding on PPC

Convert traffic into leads

Conversion rate is one of the most discussed, argued and monitored statistics in digital marketing.

Do:

Simplify your product / service
Make converting easy
Offer information that is ‘over & above'

Don't:

Create huge quote forms
Provide an information overload
Give false information

Good lead or bad lead?

No two leads are the same. Some will convert easily, some will be difficult and won't. So we need to generate the RIGHT leads.

Data:

Integrate Google & CRM
Customer traffic source
Make smarter decisions

Improve conversion:

Document lead to customer time
Track leads by ‘generation’ date
Document reasons for not closing leads

Is your reporting data rubbish?

We can fix that. Make smarter decisions with smarter data.

Connect Every Lead:
Campaigns & Keywords.

That's right! Optimise PPC and SEO activity around the keywords that generate qualified leads & evolve into new clients.

Realtime Lead Dashboards.

Use our suite of realtime dashboards to see the month so far - overall performance - today compared to previous dates & more!

ROI Reports: Spend vs. Return.

We turn Lead Gen into Ecommerce - Realtime spend & income data to help you (and us) make smarter decision to increase ROI.

Contact Spec

p: 0208 1333 633
e: team@spec.digital

Write to us:
Spec Digital Limited
86-90 Paul Street
London
EC2A 4NE
United Kingdom

About us

Here at Spec, we are passionate about growing your business with PPC and SEO consultancy. We work with brands all over the world, from high street retailers, hotel chains and rail operators, to boutique stores and startups.

Get in contact to see how we can help your business grow, through insightful digital consultancy.

PPC & SEO Surrey

Ground Floor,
Ashcombe House
Leatherhead
KT22 8DY

PPC & SEO London

86-90 Paul Street
London
EC2A 4NE