Once Upon A Time...

...in the land of the internet, there was an idea known as Google. That idea came into fruition and allowed anyone to type a thought into a box. They would then be presented with a universe of opportunities to choose from.

Businesses soon took an interest and vowed to conquer this platform for commercial purposes. Surprisingly, this was met with joy from both the 'anyones' and Google. The evolution of this vow is what your see today on 'Google.com', the world's favourite website.

From This...

During this evolution, Spec was founded by a young chap called Nick Trueman. He was working away in his day job as the technical director of a PPC agency, but had a change of heart and decided to start offering a service that met businesses where they were.

Today, Spec still exists for that very same purpose: growing business through Search Marketing (PPC & SEO).

...To This!

Our Philosophy

It's not about number 1, conversion rates, quality score or any other buzz words that you hear.
It's about business growth, through Paid Ads (PPC) & Organic Rankings (SEO).


Nick Trueman

Director & Digital Consultant

Starting out in 2007 as a Junior Advertising and Marketing specialist, I have become one of the industry leaders in my field. I currently work with a small selection of brands to help them highlight their goals, reach their targets, planning for further success.

To date, I have been a board member at 4 marketing agencies, sold my own business in 2013 and contracted for over 250 brands. My experience ranges from local SMEs to well known global retailers on the high street.

Craig Fessey

Digital Consultant

Craig studied at Bournemouth University and has worked on brands such as Ford Motor Company, Allianz Insurance and Southampton Football Club. Craig has a wealth of PPC and SEO knowledge, and is passionate about helping businesses grow.


Hannah Woolridge

Digital Consultant

Joining the team in January 2017, Hannah is one of our experts in SEO auditing, PPC and content writing. She graduated with a History BA from King's College London in 2014, and especially enjoys working with companies in the arts and retail sectors.

Other Team Members

These are the backroom staff who you're unlikely to meet, but keep the ship afloat behind the scenes


Financial Controller

Richard has extensive experience in business, both as a Director and as the accountant (fully chartered). He's been working with Nick & the team for over 10 years, keeping the accounts strait and helping with the business strategy; both our offering & strategic manoeuvres.



Helen has worked in financial departments of businesses for many years and joined the team at Spec in 2018. She handles all of our day to day financial admin, such as invoicing brands we work with.