Tracking From Click To Customer.
Our PPC consultants can help you generate higher click-through rates, increased website traffic, and raised brand visibility by utilising industry expertise and data-driven strategies.
Managing PPC is one thing…
…but consultancy is an end to end customer acquisition solution.
Expert PPC Consultants.
How we work / an outline of our business growth process through PPC:
1. Set Parameters, Goals & Metrics
Our services all start with a review of where you are now, which presents the obvious way forward.
We will discuss your audience, campaign themes and types, and what PPC goals and subsequent metrics you intend for your business.
2. Choosing A Campaign Type
Our PPC campaign types include:
- Search Ads
- Shopping Ads
- Display Ads
- Social
- Remarketing
- Smart Ads
- Bing Ads
- All The Ads Types!
3. Keyword Research
We look at which keywords would be best to target for each ad group for you.
Your Quality Score depends on these keywords being relevant and aligned with the theme of your ad group.
We then look to monitor these throughout the campaign to ensure we’re keeping the successful ones, and updating any that might not be getting you the traffic you were hoping for.
4. Setting Google Analytics & Tracking
Once the campaign is as great as can be, we then turn our attention to connecting you to Google Analytics to track all your progress.
Google Analytics will provide insights into:
- how well your site is performing
- how users interact with your pages
- what content attracts visitors
Interested? Let's get in touch!
We Didn't Invent PPC...
We utilised it for business growth.
PPC Training Course.
No business should ever rely purely on a supplier. We equip businesses to manage the day to day running of PPC while we drive strategy, training and analysis.
Reporting.
Keeping your business informed & on-track.
-
1
Monthly Catch Up Call
- Overall business performance
- Work log from Spec
- Next steps -
2
Automated Dashboards.
- Totals, traffic channels, social & activity
- Emailed into your inbox every day / week / month
- Tailored to your business; fully automated -
3
Keyword Tracking.
- Keyword positions
- Monthly searches (& changes)
- Learnings from customer behaviour on Google -
4
Detailed CRM Reporting.
- Learn where converted leads were generated
- Bottom-line improvement; not just clicks or form fills
- Generate more of your best customers, not your worst