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Lessons from a $2B Retail Client — Transparency and Customer Focus Drive Success

10 February, 2025
Nick Trueman
Every brand is chasing the spotlight, but few truly know how to seize it. The secret isn’t just creativity — it’s also in the numbers buried in plain sight. Yet, 87% of marketers consider their data one of their most underutilised assets. But did you also know that 84% of brands and marketers have reported positive results […]
Reading time about 3 minutes
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How To Optimise Images For SEO

25 January, 2024
Nick Trueman
How To Optimise Images For SEO
When it comes to your website, every pixel counts. Welcome to our blog about image optimisation for SEO. Explore our in depth technical guide which covers all the different ways you need to be optimising your images. Let’s get started on how images help SEO, one image at a time. How do images help SEO? […]
Reading time about 3 minutes
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Analytics Is Going To Die!

20 July, 2022
Nick Trueman
Google Analytics (GA4) Services
The end of Universal Analytics is coming... Yes, Google's Universal Analytics is finally going to be ending, replaced by their new Google Analytics 4 (dubbed 'GA4'). Therefore, there's no need to panic! Or is there... Google is facing a future without cookies and further uncertainty regarding the ongoing war on privacy. Let's face it - […]
Reading time about 1 minute
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Biggest Challenges Facing Retailers in 2022

9 February, 2022
Nick Trueman
Biggest Challenges Facing Retailers
We kicked off 2022 with a webinar on eCommerce, PPC and SEO - and discussed how your business could benefit from a little TLC on each of these. We sent a general poll to all our lovely viewers to find out where they think their business stands and their goals for business growth. 47% of […]
Reading time about 4 minutes
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Digital Marketing In The Property Industry

18 January, 2022
Rob Stanbury
Digital Marketing in The Property Industry
Something's Not Quite Right, But What Is It? Read on to see how we've explored the property industry to see what we think is good and bad about it. Property has a problem, and it's about innovation. From our experience in retail, tech and travel, we've highlighted a number of areas where, for whatever reason, […]
Reading time about 4 minutes
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How Top Retailers Coordinate SEO Around a Keyword Calendar

14 January, 2022
Nick Trueman
SEO Keyword Calendar
Calendar-driven SEO keyword strategy - a new dimension of sales effectiveness. SEO: What's It All About? SEO stands for Search Engine Optimisation. It’s a process of becoming the best business in your industry, in full view of Google. The rewards are that Google sends traffic your way when users are looking for products (or services) […]
Reading time about 4 minutes
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Marketing a Franchise

12 January, 2022
Nick Trueman
Marketing Strategy
After working with a number of nationwide UK franchises, we've learnt a thing or two about how to help them grow through successful marketing activity. This guide will share some of our learnings, the process we've adopted and samples of what success can look like. Contents Acquiring New Franchisees. Attract and sign new franchisees through […]
Reading time about 5 minutes
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Shopify SEO Guide

10 January, 2022
Nick Trueman
Shopify SEO Guide
This guide is designed to educate you on how your store works and what you can do to improve it. It came from extensive work we've done with Shopify store owners, and Shopify themselves over the years. Contents. Planning Your SEO. The more you plan, the less time you waste in getting it wrong. Understanding […]
Reading time about 5 minutes
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Website Migration SEO Guide

6 January, 2022
Nick Trueman
SEO Website Migration
When your website evolves, there is a huge amount of both risk and opportunity. It's a bit like trying to walk along a very thin fence; soon, you will fall, but which way? This guide aims to outline what you need, who to call and a checklist of things you need in place to make […]
Reading time about 3 minutes
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Ecommerce SEO Guide

4 January, 2022
Nick Trueman
Ecommerce SEO Guide
In this guide, we will share some of our top tips on how to make a real success of SEO. From our chosen process through to reporting success to senior management. A great deal of activity throughout your business has a large effect on SEO. From the products you sell through to how your PR […]
Reading time about 4 minutes
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Top 10 B2B Marketing Strategies For Lead Gen in 2020

27 May, 2020
Rob Stanbury
B2B Marketing Strategies for Lead Gen
Contents. What You'll Find In This Guide: 1. SEO the services on your website 2. PPC Advertising on Google 3. Turn Your Blog / News in Leads 4. Google Maps 5. Use an Event To Generate Leads Online 6. LinkedIn Ads, Posts, Video & Outreach 7. Resurrecting Old Leads 8. Customer Message Strategies 9. Sponsored […]
Reading time about 9 minutes
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Example SEO Guide: Solicitors & Lawyers

14 November, 2019
Nick Trueman
Law Firm SEO
Acquire new clients through expert SEO (& targeted advertising!) The web is a confusing place isn’t it? So much content, so many false claims and worst of all, so many competitors seem to be doing better than you are! Don’t you long for a day when you find the right knife to cut through the […]
Reading time about 4 minutes
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Recent Posts

Lessons from a $2B Retail Client — Transparency and Customer Focus Drive Success

Read more

How To Optimise Images For SEO

Read more

Analytics Is Going To Die!

Read more

Biggest Challenges Facing Retailers in 2022

Read more

Digital Marketing In The Property Industry

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e: team@spec.digital

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Spec Digital Limited
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London
EC2A 4NE
United Kingdom

About us

Here at Spec, we are passionate about growing your business with PPC and SEO consultancy. We work with brands all over the world, from high street retailers, hotel chains and rail operators, to boutique stores and startups.

Get in contact to see how we can help your business grow, through insightful digital consultancy.

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PPC & SEO London

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EC2A 4NE

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