With the data in hand, we create a 1 page brief for every marketing channel. It’ll include a strategy for growth and what you, or your suppliers, need to do to improve performance.
This audit really becomes the core of all you do, from leveraging PR to boost SEO to making website changes based on data. These briefs will be cost-justifying activities that the business can really get behind.
– How the brand is positioned in PR
– Adding 20 new pages on the website which have SEO keywords and a proven story to create conversion
– Creating more insightful content for customers to encourage a purchase or signup
– Building a newsletter or free guide module series for potential customers, which are easier to attract and nurture than asking for the hard-sell on their first website visit