Our Team
Spec Values
Be Optimistic
We believe every brand can grow. We start from a position of possibility - finding the opportunity in your data and building a plan to reach it.
Question Everything
No assumption goes unchallenged. We dig into the “why” behind the numbers so our strategies are built on evidence, not habit.
Call Out Underperformance
We tell you the truth, even when it’s uncomfortable. If a campaign or channel isn’t working, we’ll say so - and then we’ll fix it.
Drive To Be Better
“Good enough” never is. We keep testing, learning and pushing so your results compound month after month, year after year.
A World Class Team
Based in Surrey, UK
Nick Trueman
Started as a PPC exec in 2007, I've been working in this space for nearly 20 years. I realised quickly that focusing too heavily on 'PPC or SEO' itself misses the 'why', which is to acquire customers to grow a business or organisation. With that in mind, I built Spec to quite simply, help businesses profitably grow. I enjoy challenges and the range of diverse businesses we help scale. From education to ecommerce and insurance, businesses throughout the world are growing with us at the helm.
Emily Makepeace
I joined the Spec team in 2018 after graduating with a Fashion degree, and soon realised my passion lay within eCommerce SEO. I love being part of a small, supportive team who are all striving to reach the same goal of business growth.
Rob Stanabury
I joined Spec in 2018 after working over 10 years in the music industry. I have been able to drive SEO from both a content and technical aspect whilst taking great pride in the relationships we have built with our growing client base.
Daisy McDermott
I joined Spec in 2021 having worked in Marketing for a year prior. I love working in PPC (Google Shopping, in particular!) because it's fast and furious, never a dull day and everyday is an opportunity to learn something new. Spec is a great company to work for because we are always challenged and encouraged to grow within the company. Outside of work you can find me lifting weights in the gym.
Dan Martin
After completing my degree in Business and Digital Marketing in 2023, I joined Spec as a PPC Consultant. Since then, I've developed strong expertise in both lead generation and e-commerce, with a particular focus on using data-driven insights to grow and optimise client accounts. I'm passionate about PPC and love helping businesses achieve measurable results through smart strategy and continual testing.
Liv Gamber
I joined Spec in 2023 and have loved developing my skills in SEO. Over this time, I've had the opportunity to grow both professionally and personally, and I'm extremely grateful for the support, guidance, and collaborative environment provided by the team at Spec.
View My LinkedIn →Elliot Hay
I joined Spec in 2023 after completing a Degree in Media & Communication, with a long-standing interest in marketing. Since then, I've been developing my skills in PPC strategy and love being part of a team where learning and collaboration are at the forefront. Outside of campaigns, you'll usually find me travelling or in the gym.
View My LinkedIn →Jess Granger
I started in Spec's SEO team in April 2024, having worked in previous agencies and healthcare. I love watching projects come to life and delivering above-target results. I also organise Spec on Tap, our monthly team pub trip!
View My LinkedIn →Ruby Selemes
I joined the Spec team in 2024 and love the fast-paced nature of it! Digging into the data, seeing results come to life, and celebrating the wins all keep me motivated.
View My LinkedIn →Kieran Davison
I joined the Spec team in the summer of 2025 after graduating with a business degree in 2023. Since starting, I've really enjoyed developing my SEO skills and gaining a deeper understanding of how digital content performs and evolves.
Millie Prytherch
I joined Spec in 2025 after spending over three years working in the interior design industry. Since then, I've really enjoyed developing my knowledge of SEO, working across a diverse range of clients and projects and being part of such a supportive and collaborative team.
Emily Webb
I joined the Spec team in 2026 and I love developing my skills in the world of PPC! I enjoy working alongside a supportive team that's always aiming for the best results for clients.
And The Wider Spec Team
The brilliant people who keep Spec running behind the scenes.
Lisa Taylor
Mike Fletcher
Christelle Veerasamy
Byron Donovan
Mustafa Khan
Shelldon
Meg
Paula
Office Turtle
Shelldon
Shelldon was gifted to Spec as a thank you from a guest on our podcast, Winning With Shopify. He now lives in the meeting room and spends his afternoons sunbathing under his UV light - keeping the team company while we drive profitable growth for our clients.
Ready To Grow?
Let's Find Your Profitable Growth
Whether it's PPC, SEO, Meta Ads - or all three - we'll dig into your data and show you exactly where your profitable growth is hiding. No pushy sales, just an honest look at the numbers and a clear plan to move. Book a free call and we'll be in touch the same day.
Frequently Asked Questions
Where is Spec Digital based?
We're based in Surrey, UK with an additional office in London at 86-90 Paul Street, EC2A 4NE.