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Privacy Policy

How Spec Digital collects, uses and protects your personal data.

Last updated: August 2026

Who We Are

Spec Digital Limited ("Spec", "we", "us") is a UK-based PPC and SEO agency registered in England and Wales (company number 0754 2548, VAT 123 1171 67). We operate from Fairmount House, Bull Hill, Leatherhead, KT22 7AH and 86-90 Paul Street, London, EC2A 4NE. We are the data controller responsible for your personal data.

Information We Collect

We may collect and process the following personal data:

  • Contact & enquiry data: name, email, phone, company and message when you submit a lead, contact or job application form.
  • Live chat data: your name, email and chat messages when you use our live chat.
  • Analytics data: anonymised or pseudonymised usage data collected via cookies and analytics tools such as Google Analytics.
  • Technical data: IP address, browser type and pages visited.

How We Use Your Information

  • To respond to your enquiries and provide our services.
  • To communicate with you about projects, proposals and account management.
  • To analyse and improve our website and marketing performance.
  • To comply with legal obligations.

Lawful Basis

We process your personal data under the lawful bases of consent, contract, legitimate interests and legal obligation, in accordance with the UK GDPR.

Cookies

We use cookies to understand how our website is used and to improve your experience. You can manage your cookie preferences using the cookie banner on our site or through your browser settings. See our contact page to ask us about cookie usage.

Sharing Your Data

We do not sell your personal data. We may share it with trusted third-party processors - such as Google, Microsoft and Meta - strictly to deliver and measure our services, and only where necessary. All processors are bound by confidentiality and data protection obligations.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy, or as required by law. Enquiry data is typically retained for up to 24 months unless you become a client.

Your Rights

Under the UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request erasure of your data ("right to be forgotten").
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent at any time.

To exercise these rights, contact us using the details below. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Security & International Transfers

We take appropriate technical and organisational measures to protect your data. Where personal data is transferred outside the UK, we ensure it is protected by suitable safeguards such as Standard Contractual Clauses.

Changes To This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this policy or your personal data, please contact us:

Cookies & Privacy

We use essential cookies to make our site work. We'd also like to use Google Analytics 4 to understand how the site is used so we can improve it. Analytics cookies only load if you accept. You can change your choice any time via the Cookie settings link. See our privacy policy for full details.