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Generative Engine Optimisation

GEO Agency

Be The Answer, Not Just A Result

As a specialist GEO Agency, we make sure AI search engines like ChatGPT, Gemini and Copilot recommend your brand - and that it drives real revenue and leads, not just mentions.

We're the GEO Agency Surrey businesses rely on - based here, serving local clients, with nationwide and international brands getting recommended by AI.

ChatGPTGeminiCopilotPerplexityClaude

The Pace Of Change Is Brutal

And Our Clients Are Winning

There are meaningful updates to the AI search engines every single month. Models change, answers change, citations change. Most agencies are still trying to rank in a world that’s already moved on. As a GEO Agency Surrey brands trust, we track the shifts, test what actually moves visibility, and keep our clients performing really well while everyone else catches up. We’re based in Surrey and serve clients locally, nationwide and internationally.

Realtime Strategy Changes

AI search engines change answers, models and citations several times every month. We make realtime strategy changes so you never drift.

Real ROI

Revenue and ROI tracked in GA4’s AI Assistant - actual business outcomes, not vanity mentions of your brand.

Performing Well

Our clients are growing visibility and revenue in generative search while the rest of the market plays catch-up.

The GEO Agency Diagnostic

Are You Being Found On GEO?

When a customer asks ChatGPT, Gemini or Copilot for the best in your category, who do they recommend? If it’s not you, you’re already losing revenue you can’t see. Want to be doing better? Come chat to us.

Are You Visible?

AI engines don’t mention your brand when recommending solutions in your space.

Do Competitors Get Recommended?

Your competitors are being cited and recommended while your brand is nowhere to be seen.

Are You Tracking Real Revenue?

If you can’t measure what GEO is worth, you can’t justify investing in it.

How To Appear On GEO

How To Get Recommended By AI

Our GEO Agency gets you recommended by focusing on what AI engines actually reward - answer-led content, authority, structure and proof.

Answer-Led Content

We create content that directly answers the questions your customers ask AI engines, in the format they cite.

Structured Data & Citations

We implement schema and citations that help AI engines understand and trust your brand as a source.

Authority & Offsite

We build the offsite authority and coverage that makes AI engines confident to recommend you.

FAQs & User-Focused SEO

We structure FAQs and user-focused SEO that AI engines love to pull answers from.

The Engines We Optimise For

The Main Players In Generative Search

ChatGPT
Gemini
Copilot
Perplexity
Claude
Meta AI
Grok
ChatGPT
Gemini
Copilot
Perplexity
Claude
Meta AI
Grok

We Measure Revenue

NOT JUST MENTIONS

It’s easy to get excited about “appearing” in ChatGPT. It means nothing if it doesn’t drive business. Our GEO Agency uses the AI Assistant in GA4 to measure actual business revenue and ROI from generative search - real enquiries, real orders, real money - not vanity mentions. So you know exactly what GEO is worth to your business.

01

Track Revenue, Not Mentions

We use the AI Assistant in GA4 to measure real revenue and ROI from generative search - enquiries, orders and money in the bank.

02

Attribute Generative Traffic

We connect generative search visits to actual business outcomes, so you can see exactly what ChatGPT, Gemini and Copilot are worth.

03

Optimise Towards Revenue

We shift budget and focus towards what drives growth - not towards the warm feeling of “being seen” in an AI answer.

The Spec Growth Engine

How We Achieve GEO Growth

Our methodology works through three stages - repeating with compounding improvements, cycle after cycle, tuned for generative search.

ROUND 1ROUND 2ROUND 3010203010203010203↗ IMPROVING
01

Data Mining

We mine your existing data to find untapped growth opportunities.

02

Strategy Development

Data without action is dead. We build a strategic plan for profitable growth.

03

Agile Testing

We test everything we deploy, continually optimising for better results.

Trusted By

Brands We Work With

TK Maxx
Howden
Mamas & Papas
Ultrasun
Sonardyne
The Card Vault
UK Bathroom Store

Learn More About Spec

At The Forefront Of Generative Search

Spec has been doing SEO properly since 2011 - and GEO rewarded exactly that. Our GEO team tracks every model and citation shift, makes realtime strategy changes, and measures real revenue in GA4. No middle management, daily monitoring, fast execution. Meet the team keeping you ahead. We're the GEO Agency Surrey brands trust - based here, serving clients locally, nationwide and internationally.

Founded 2011Led by Nick TruemanData-LedNo Middle ManagementDaily MonitoringLive Dashboard
Learn More About Spec

Ready To Grow?

Let's Find Your Profitable Growth

Whether it's PPC, SEO, Meta Ads - or all three - we'll dig into your data and show you exactly where your profitable growth is hiding. No pushy sales, just an honest look at the numbers and a clear plan to move. Book a free call and we'll be in touch the same day.

Get In Touch
FAQ

Frequently Asked Questions

01

What is GEO?

Generative Engine Optimisation (GEO) is the process of making your brand the answer AI search engines like ChatGPT, Gemini and Copilot recommend. As a GEO Agency Surrey businesses rely on, we make sure it’s your brand - and that it drives real revenue, not just mentions. We’re based in Surrey and serve clients locally, nationwide and internationally.

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