ChatGPT Ads Agency
Advertising Inside ChatGPT
ChatGPT is the first place millions of people now look for answers - and for the first time, your brand can advertise inside it. We plan, run and optimise ChatGPT ad campaigns that put you in front of high-intent users, with the same data-led, profit-obsessed approach we bring to every channel.
We're the ChatGPT Ads Agency Surrey businesses rely on - based in Surrey, serving clients across the UK and worldwide.
Trusted By
Brands We Work With
The Spec Growth Engine
How We Achieve Incredible ChatGPT Ads Growth
Our methodology works through three stages - repeating with compounding improvements, cycle after cycle.
Data Mining
Every ChatGPT Ads campaign starts with the queries that matter. We mine search data, chat-style questions and your existing conversion data to find where your audience is asking.
Strategy Development
New channel, same discipline. We build data-backed campaign structures, audience strategies and creative roadmaps designed for conversational discovery - not legacy search.
Agile Testing
ChatGPT Ads is young and moving fast. We test everything: placements, creatives, audience signals and bidding - so every pound spent is accountable and every test compounds.
What Are ChatGPT Ads?
Sponsored Placements Inside The World\'s Fastest-Growing AI Assistant
ChatGPT is used by hundreds of millions of people for learning, work and everyday decisions - and ads now appear within that experience. Sponsored placements show below the end of a ChatGPT response when there\'s a relevant match to the conversation, putting your brand in front of users at the exact moment they ask a question you can answer. OpenAI is taking a deliberate, phased approach - testing began in the US in early 2026 and will expand gradually. As your ChatGPT Ads Agency in Surrey, we get brands - local, UK-wide and global - positioned early.
A sponsored product listing shown below the end of a ChatGPT response, clearly labelled and separate from the answer.
OpenAI, Testing Ads In ChatGPT
A sponsored product card with image, price and details, with the ad disclosure shown to the user.
OpenAI Help Center, Ads In ChatGPT
The newer visual ad format, shown while images are generated, using product photography and a Learn More button.
OpenAI, Building Advertising For The Way People Use AISponsored, Clearly Labelled
Ads appear below the end of a ChatGPT response, clearly labelled as sponsored and visually separated from the answer itself. Ads run on separate systems from the chat model - they never influence what ChatGPT says.
Matched On Context & Intent
OpenAI selects each ad using the context and intent of the current conversation, your landing page, ad title and copy, and the context hints and targeting you provide. When personalization is enabled, broader ChatGPT signals help assess relevance.
A Premium, Attentive Audience
Ads reach users on ChatGPT's Free and Go plans - hundreds of millions of people using ChatGPT for learning, work and everyday decisions. Ads are never shown to under-18 accounts, and are kept away from sensitive or regulated conversations.
How ChatGPT Ads Work
From Campaign Setup To Compounding Returns
Build Your Campaign
Campaigns are created in OpenAI's Ads Manager. You provide your landing page, ad title and copy, plus context hints and targeting selections that tell OpenAI what your offer is about.
Match To Conversations
OpenAI's ads system matches your ad to chats based on the context and intent of the current conversation - the moment someone asks a question your product or service answers.
Win The Placement
When several ads are eligible, a combination of relevance and your bid decides which is shown. Strong creative and precise context hints make your ad more relevant - and more competitive.
Measure & Optimise
Advertisers receive aggregated reporting - views and clicks - with no user conversations ever shared. We feed that data back into creative, context hints and bids to compound performance.
Smarter Tracking Leads To:
Better ChatGPT Ads Decisions
Most businesses are making decisions on the wrong data. Their tracking doesn't quite work as it should, so they optimise towards the wrong things. Spec fixes the tracking, uses better data, and gets better results.
Of businesses have untapped growth due to inaccurate marketing & website analytical data
Of businesses are concerned about their attribution model (ie. measuring channel profitability)
Of businesses do not have realtime performance dashboards and therefore, make delayed decisions
Based on 5 years of businesses we meet, audit their SEO & PPC activity and then correct tracking & analytical data issues
Learn More About Spec
ChatGPT Ads Tested And Optimised Every Single Day
Founded in 2011, Spec runs ChatGPT Ads the way we run everything - data-led and relentlessly tested. Placements, creative and budgets are optimised daily, with no middle management and a live dashboard keeping you close to the revenue. Meet the team behind the work. We're the ChatGPT Ads Agency Surrey brands trust - based in Surrey, serving clients across the UK and worldwide.
Ready To Grow?
Let's Find Your Profitable Growth
Whether it's PPC, SEO, Meta Ads - or all three - we'll dig into your data and show you exactly where your profitable growth is hiding. No pushy sales, just an honest look at the numbers and a clear plan to move. Book a free call and we'll be in touch the same day.
Frequently Asked Questions
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that appear below the end of a ChatGPT response, clearly labelled as sponsored and visually separated from the answer. They put your brand in front of users at the exact moment they ask a question you can answer.