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Spec Digital

SEO Agency Surrey · UK & Worldwide

SEO for
Ecom & Lead Gen

Ecommerce or lead gen, B2B or B2C, any platform. SEO built to fill your pipeline with qualified buyers, measured in revenue rather than rankings. Based in Surrey, we work with clients across the UK and worldwide.

Proven Results

SEO Client Wins

Real results for real businesses - here's a snapshot of the growth we've driven.

Every win below runs on the same working, proven formula - tuned to how that business sells.

See All Results
Haven Knox-Johnston
#SEO & PPC
+0%
UK's Top Boat Insurer
Haven Knox-Johnston
Angela Reed
#SEO
#0
In 6 Weeks: A/B Test
Angela Reed
Mamas & Papas
#SEO
+0%
SEO Revenue Growth since 2020
Mamas & Papas
The Card Vault
#SEO
+0%
SEO Revenue YoY
The Card Vault
UK Bathroom Store
#SEO
+0%
Domain Authority in 3 weeks
UK Bathroom Store
Haven Knox-Johnston
#SEO & PPC
+0%
UK's Top Boat Insurer
Haven Knox-Johnston
Angela Reed
#SEO
+0%
In 6 Weeks: A/B Test
Angela Reed
Mamas & Papas
#SEO
+0%
SEO Revenue Growth since 2020
Mamas & Papas
The Card Vault
#SEO
x0
SEO Revenue YoY
The Card Vault
UK Bathroom Store
#SEO
+0% ROI
Domain Authority in 3 weeks
UK Bathroom Store
Haven Knox-Johnston
#SEO & PPC
+0%
UK's Top Boat Insurer
Haven Knox-Johnston
Angela Reed
#SEO
+0%
In 6 Weeks: A/B Test
Angela Reed
Mamas & Papas
#SEO
+0%
SEO Revenue Growth since 2020
Mamas & Papas
The Card Vault
#SEO
+0%
SEO Revenue YoY
The Card Vault
UK Bathroom Store
#SEO
+0%
Domain Authority in 3 weeks
UK Bathroom Store
SEO By Business Type

One Working Formula. Every Business Type.

We do not invent a new service for each business type. It is a working, proven formula - mine the data, fix the fundamentals, test every week, compound the wins - tuned to how your customers actually buy. Ecommerce, B2B, lead gen or SaaS, the engine is the same. Pick the closest fit for how you sell.

B2B SEO

Committees, long cycles and pipeline attribution.

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Lead Generation SEO

Lower blended cost per lead, compounding over time.

Explore

Ecommerce SEO

Category architecture, crawl control, revenue per session.

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SaaS SEO

Comparison, integration and use-case pages that convert.

Explore
Platform SEOShopify PlusMagentoWordPressHybris (SAP Commerce)Custom BuildsHeadless
Proof

Problem. Solution. Result.

Same working, proven formula, two very different businesses - stripped back to what changed and what it delivered.

Mamas & Papas

SEO
+28%
01 · Problem

Organic revenue flattened after the Shopify launch, with technical issues and content gaps holding back the commercial keywords that matter most.

02 · Solution

A four-pillar SEO programme - technical fixes, revenue-focused content, authority building and AI/GEO visibility - reviewed against revenue every month.

03 · Result

+28% SEO revenue growth since 2020, with the nursery brand now ranking for the terms that drive its highest-value sales.

5+ year partnership

Every result above comes from the same working, proven formula - data first, tested every week, compounded over months. Different businesses, same engine.

The Card Vault

SEO
+158%
01 · Problem

Product and category pages were not ranking for the high-value trading card keywords buyers actually search for.

02 · Solution

Re-architected category content, resolved crawl and indexation issues, and built topical authority around high-intent search terms.

03 · Result

+158% year-on-year SEO revenue from organic search.

Year on year

Every result above comes from the same working, proven formula - data first, tested every week, compounded over months. Different businesses, same engine.

Ask us for the full numbers behind any of these results.

How We Start

Three Steps To A Plan

No long onboarding, no mystery. A 30 minute call, a strategy built on your data, then we get to work.

01

30-Minute Call

A focused 30 minute call - no pressure - to get under the skin of your business, your market and what growth looks like for you.

02

We Build Your Strategy

We dig into your data - search visibility, ad performance and tracking - and turn it into a prioritised plan with realistic forecasts.

03

Onboard & Scale Profitably

You come on board, we get straight to work and start scaling your revenue profitably from month one.

75%+

of our clients are still with us at five years. Industry-leading retention - because the work keeps paying.

The Spec Growth Engine

How We Achieve Incredible SEO Growth

Asking your SEO data the right questions is how we improve Rankings, Traffic and leads or Revenue.

ROUND 1ROUND 2ROUND 3010203010203010203↗ IMPROVING
01

Data Mining

We mine your existing data to find untapped growth opportunities.

02

Strategy Development

Data without action is dead. We build a strategic plan for profitable growth.

03

Agile Testing

We test everything we deploy, continually optimising for better results.

80% of SEO growth lies within your existing data.

Platforms We Work On

Same SEO. Different Tech Stack.

We work across a whole range of platforms - Shopify Plus, Magento, WordPress, Hybris, headless and custom builds. The tech stack changes, but the revenue-focused SEO stays exactly the same.

Shopify Plus SEO Agency

We drive organic growth for Shopify stores with feed optimisation, speed improvements and content strategy tailored to Shopify's platform.

01

Duplicate content from product variants

02

Slow theme loading hurting Core Web Vitals

03

Pagination and faceted navigation issues

Full Shopify Plus SEO guide

How We Approach SEO

The 4 Pillars of SEO

From our Surrey base, we don't just "do SEO". We treat it as a revenue channel - four pillars that together move rankings, traffic and revenue.

Technical SEO

Technical SEO focuses on code, performance (site speed) & site files / build. Search Engines want a well built site that they can crawl with ease, to access your content.

Example Score
95%

SEO Content Optimisation

Potential customers are looking for solutions to their problems on Search Engines. Your content needs to answer, or lead to an answer, to their problems for you to rank #1.

Example Score
13%

Offsite SEO

Got the best technical SEO & content? Now it comes down to credibility, authority and trust. You want other websites to endorse (link) to you as the top authority in your space.

Example Score
52%

AI / GEO Optimisation

AI agents like ChatGPT and Gemini now answer your customers' questions directly. We optimise your onsite content, offsite authority and technical structure so you're the source they cite and recommend - driving more revenue and customers from AI-powered search.

Example Score
83%

Get Search Engine Optimised

We Optimise For Every Search Engine

Your brand should rank wherever your customers search - not just Google. That's the difference our SEO agency in Surrey makes.

GoogleBingYouTubeYahooDuckDuckGoEcosiaBraveBaiduYandex
"

Real Growth, Real Results

From Shopify launch to SEO success

Jo Molineux
Jo Molineux
Digital Director
Mamas & Papas
See Our Results
Mamas & Papas
+0%
SEO Revenue Growth since 2020
#SEO · Client Result

Smarter Tracking Leads To:

Better SEO Decisions

Most businesses are making decisions on the wrong data. Their tracking doesn't quite work as it should, so they optimise towards the wrong things. Spec fixes the tracking, uses better data, and gets better results.

0%+

Of businesses have untapped growth due to inaccurate marketing & website analytical data

0%+

Of businesses are concerned about their attribution model (ie. measuring channel profitability)

0%+

Of businesses do not have realtime performance dashboards and therefore, make delayed decisions

Your Tracking NowInaccurate
Wrong data, broken attribution, delayed decisions
Spec Fixes It
With SpecAccurate
Better data, real attribution, realtime decisions

Based on 5 years of businesses we meet, audit their SEO & PPC activity and then correct tracking & analytical data issues

Learn More About Spec

SEO That's Been Building Revenue Since 2011

Founded in 2011 to do SEO properly - data first, no fluff. An SEO agency in Surrey, covering technical, content, offsite and AI/GEO with daily monitoring and no middle management, so your campaign keeps moving.

Founded 2011Led by Nick TruemanData-LedNo Middle ManagementDaily MonitoringLive Dashboard
Learn More About Spec

Ready To Grow?

Let's Find Your Profitable Growth

Whether it's PPC, SEO, Meta Ads - or all three - we'll dig into your data and show you exactly where your profitable growth is hiding. No pushy sales, just an honest look at the numbers and a clear plan to move. Book a free call and we'll be in touch the same day.

Get In Touch
FAQ

SEO Agency Surrey FAQs

01

What is SEO?

SEO (Search Engine Optimisation) is the process of optimising a business to get to the top of Search Engines for a defined list of keywords that drive leads and revenue.

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