What is Spec Digital?

The official digital platform for Spec, featuring our portfolio, services, and creative insights to help clients achieve their goals.

PPC (Pay Per Click) is an advertising model where you pay each time someone clicks your ad on search engines or social platforms like Google, Bing, Meta and TikTok.

How does PPC generate profitable growth?

PPC generates profitable growth through data mining, strategy development, and agile testing to ensure every click drives revenue and every pound spent is accountable.

What platforms do you use for PPC?

We run PPC campaigns on Google, Bing, YouTube, Meta, and TikTok, covering both inbound paid search and outbound social advertising.

What brands do you work with for PPC?

We manage PPC for ecommerce and lead gen brands including Branded Beauty, Haven KJ, Ultrasun, Felted Sky, Jewellerybox and many more.

PPC Agency Surrey · UK & Worldwide

PPC for
Ecom & Lead Gen

Google Ads built for qualified pipeline, not clicks. Spend managed against revenue and margin - whether you sell products or leads. Based in Surrey, we run PPC for clients across the UK and worldwide.

oat milk flat white

Adyourbrand.co.uk

Your Brand's Awesome USP

https://yourbrand.co.uk

Discover why thousands choose us. Free UK delivery & unbeatable value.

Shop Now →

Search → Click → Revenue (Example, Not Actuals)

Proven Results

PPC Client Wins

Real results for real businesses - here's a snapshot of the growth we've driven.

Every win below runs on the same working, proven formula - tuned to how that business sells.

UK's Top Boat Insurer

PPC Profit Above Target

Profitable Growth Since 2020

Renovation Plan

#PPC

+0%

Whilst +22% Increase In Spend YoY

Jewellerybox

#PPC

Increase in ROI Sep 24 vs 25

Branded Beauty

#PPC

+0% ROI

ROI Growth In 3 Months

UK's Top Boat Insurer

PPC Profit Above Target

Profitable Growth Since 2020

Renovation Plan

#PPC

+0%

Whilst +22% Increase In Spend YoY

Jewellerybox

#PPC

+0%

Increase in ROI Sep 24 vs 25

Branded Beauty

#PPC

+0%

ROI Growth In 3 Months

UK's Top Boat Insurer

PPC Profit Above Target

Profitable Growth Since 2020

Renovation Plan

#PPC

+0%

Whilst +22% Increase In Spend YoY

Jewellerybox

#PPC

+0%

Increase in ROI Sep 24 vs 25

Branded Beauty

#PPC

ROI Growth In 3 Months

Latus Group

PPC By Business Type

One Working Formula. Every Account.

We do not invent a new process for each business type. It is one proven formula - mine the data, fix the fundamentals, test every week, compound the wins - tuned to how your customers actually buy. Pick the closest fit for how you sell.

PPC Lead Generation

Cost per qualified enquiry, not cost per click.

Explore

PPC For B2B

Long cycles, committees and pipeline you can attribute.

Explore

Ecommerce PPC

Profit per order, margin-aware bidding and feeds.

Explore

Platforms & Campaign TypesShopify PPC Google Shopping Performance Max (PMax)PPC Management Services

Proof

Problem. Solution. Result.

Same working, proven formula, two very different accounts - broken down into what was wrong and what changed.

Latus Group

PPC

+243%

01 · Problem

Rising cost per click and flat returns meant every extra pound of ad spend was buying less pipeline than the year before.

02 · Solution

Restructured campaigns around profit margin data, tightened search term hygiene and automated bidding on the terms that actually converted.

03 · Result

+243% ROI growth in three months, with spend focused on the searches that produced qualified enquiries.

In 3 months

Every result above comes from the same working, proven formula - data first, tested every week, compounded over months. Different businesses, same engine.

Branded Beauty

PPC

+165%

01 · Problem

Paid search was driving volume but not profit, with budget spread thinly across low-intent terms.

02 · Solution

Rebuilt the account around conversion data, cut wasted spend and scaled the campaigns with proven return.

03 · Result

+165% increase in ROI year on year.

Sep 24 vs Sep 25

Every result above comes from the same working, proven formula - data first, tested every week, compounded over months. Different businesses, same engine.

Ask us for the full numbers behind any of these results.

How We Start

Three Steps To A Plan

No long onboarding, no mystery. A 30 minute call, a strategy built on your data, then we get to work.

30-Minute Call

A focused 30 minute call - no pressure - to get under the skin of your business, your market and what growth looks like for you.

We Build Your Strategy

We dig into your data - search visibility, ad performance and tracking - and turn it into a prioritised plan with realistic forecasts.

Onboard & Scale Profitably

You come on board, we get straight to work and start scaling your revenue profitably from month one.

75%+

of our clients are still with us at five years. Industry-leading retention - because the work keeps paying.

The Spec Growth Engine

How We Achieve Incredible PPC Growth

From our Surrey base, our methodology works through three stages - repeating with compounding improvements, cycle after cycle.

Data Mining

We mine your existing data to find untapped growth opportunities.

Strategy Development

Data without action is dead. We build a strategic plan for profitable growth.

Agile Testing

We test everything we deploy, continually optimising for better results.

Our Google Ads Channels

Pick Your Channel

Google Shopping Ads Agency

We put your products at the top of Google with optimised Shopping feeds, smart bidding and profitable campaign structures that drive revenue from high-intent shoppers.

Product feed optimisation for maximum visibility

Smart bidding strategies (Target ROAS, Max Conversion Value)

Campaign structure split by margin and performance

Our Main Focus

Google Ads Is Our Main Focus

Because intent beats interruption. People search Google and Bing for what you already sell - they're looking to buy. Social feeds interrupt the journey; search is where the journey starts.

Google & BingHigh Intent

buy what you sell|

Ad · Your Store

Exactly what they searched for

Organic result

Competitor

They're already looking to buy

+£

Interruptive AdsInterruption

Friend's post

Ad · Interrupts

Friend's post

Ad · Interrupts

Friend's post

You interrupt them to sell something

Free call, no pitch. We'll dig into your performance and your biggest opportunity.

Smarter Tracking Leads To:

Better PPC Decisions

Most businesses are making decisions on the wrong data. Their tracking doesn't quite work as it should, so they optimise towards the wrong things. Spec fixes the tracking, uses better data, and gets better results.

0%+

Of businesses have untapped growth due to inaccurate marketing & website analytical data

0%+

Of businesses are concerned about their attribution model (ie. measuring channel profitability)

0%+

Of businesses do not have realtime performance dashboards and therefore, make delayed decisions

Your Tracking NowInaccurate

Wrong data, broken attribution, delayed decisions

Spec Fixes It

With SpecAccurate

Better data, real attribution, realtime decisions

Based on 5 years of businesses we meet, audit their SEO & PPC activity and then correct tracking & analytical data issues

Channels We Manage

The platforms we run your ads on

Google

Search, Shopping, PMax & more

YouTube

Video ads that reach & convert

Bing

Microsoft Ads for extra reach

Meta Ads

Facebook & Instagram

Learn More About Spec

PPC Built On Profit, Not Vanity Metrics

Since 2011 we've run PPC for ecommerce and lead-gen brands with a profit-first mindset - every pound watched daily against real KPIs. Based in Surrey, working with clients across the UK and worldwide. No middle management, fast communication and a live tracking dashboard.

Founded 2011Led by Nick TruemanData-LedNo Middle ManagementDaily MonitoringLive Dashboard

Learn More About Spec

Ready To Grow?

Let's Find Your Profitable Growth

Whether it's PPC, SEO, Meta Ads - or all three - we'll dig into your data and show you exactly where your profitable growth is hiding. No pushy sales, just an honest look at the numbers and a clear plan to move. Book a free call and we'll be in touch the same day.

Get In Touch

FAQ

PPC Agency Surrey FAQs

What is PPC?

PPC (Pay Per Click) is an advertising model where you pay each time someone clicks your ad on Google and other platforms. We specialise in Google Ads - the UK's leading PPC platform.

PPC forEcom & Lead Gen

PPC Client Wins

One Working Formula. Every Account.

PPC Lead Generation

PPC For B2B

Ecommerce PPC

Problem. Solution. Result.

Latus Group

Branded Beauty

Three Steps To A Plan

30-Minute Call

We Build Your Strategy

Onboard & Scale Profitably

How We Achieve Incredible PPC Growth

Data Mining

Strategy Development

Agile Testing

Pick Your Channel

Google Shopping Ads Agency

Google Ads Is Our Main Focus

Better PPC Decisions

Channels We Manage

PPC Built On Profit, Not Vanity Metrics

Let's Find Your Profitable Growth

PPC Agency Surrey FAQs

What is PPC?

Cookies & Privacy

PPC for
Ecom & Lead Gen