WHY GOOGLE?

BUY-READY LEADS.

Generate buy-ready leads from Google, feeding your sales team.

INCREDIBLE TRACKING.

Know which keywords, ads and SEO listings make you money.

REVENUE-BASED DECISIONS.

Tracking = make decisions based on customer revenue & generate the right leads.

SCALE UP.

With our data, you can scale up your operation. More leads = more revenue.

THE SPEC WAY.

Here's a snapshot of how we generate revenue for our clients, using PPC & SEO.

1. YOU NEED WEB TRAFFIC.

Generating leads via PPC & SEO is easier said than done, so you need to get started to then analyse which leads are good and which are not.

You need:

  • USPs to stand out
  • A clearly defined offering
  • Make it easy to enquire

Focus on:

  • Look better than competitors
  • Create a compelling product
  • Competitive bidding on PPC
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2. CONVERT TRAFFIC INTO LEADS.

Conversion rate is one of the most discussed, argued and monitored statistics in digital marketing.

Do:

  • Simplify your product / service
  • Make converting easy
  • Offer information that is ‘over & above’

Don’t:

  • Create huge quote forms
  • Provide an information overload
  • Give false information
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3. GOOD LEAD / BAD LEAD?

No 2 leads are the same. Some will convert easily, some will be difficult and won't. So we need to generate the RIGHT leads.

Data:

  • Integrate Google & CRM
  • Customer traffic source
  • Make smarter decisions

Improve Conversion:

  • Document lead to customer time
  • Track leads by ‘generation’ date
  • Document reasons for not closing leads
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Make smarter decisions with smarter data.

IS YOUR REPORTING DATA RUBBISH?

We can fix that...
  • Connect Every Lead:
    Campaigns & Keywords.

    That's right! Optimise PPC and SEO activity around the keywords that generate qualified leads & evolve into new clients.

  • Realtime Lead Dashboards.

    Use our suite of realtime dashboards to see the month so far - overall performance - today compared to previous dates & more!

  • ROI Reports: Spend vs. Return.

    We turn Lead Gen into Ecommerce - Realtime spend & income data to help you (and us) make smarter decision to increase ROI.

CONTACT US

Platforms & Partners.

We work across a lot of different platforms, CMS's, CRM's & other tech!