WHY GOOGLE?
THE SPEC WAY.
Here's a snapshot of how we generate revenue for our clients, using PPC & SEO.
1. YOU NEED WEB TRAFFIC.
Generating leads via PPC & SEO is easier said than done, so you need to get started to then analyse which leads are good and which are not.
You need:
- USPs to stand out
- A clearly defined offering
- Make it easy to enquire
Focus on:
- Look better than competitors
- Create a compelling product
- Competitive bidding on PPC
2. CONVERT TRAFFIC INTO LEADS.
Conversion rate is one of the most discussed, argued and monitored statistics in digital marketing.
Do:
- Simplify your product / service
- Make converting easy
- Offer information that is ‘over & above’
Don’t:
- Create huge quote forms
- Provide an information overload
- Give false information
3. GOOD LEAD / BAD LEAD?
No 2 leads are the same. Some will convert easily, some will be difficult and won't. So we need to generate the RIGHT leads.
Data:
- Integrate Google & CRM
- Customer traffic source
- Make smarter decisions
Improve Conversion:
- Document lead to customer time
- Track leads by ‘generation’ date
- Document reasons for not closing leads
Make smarter decisions with smarter data.
IS YOUR REPORTING DATA RUBBISH?
We can fix that...
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Connect Every Lead:
Campaigns & Keywords.That's right! Optimise PPC and SEO activity around the keywords that generate qualified leads & evolve into new clients.
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Realtime Lead Dashboards.
Use our suite of realtime dashboards to see the month so far - overall performance - today compared to previous dates & more!
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ROI Reports: Spend vs. Return.
We turn Lead Gen into Ecommerce - Realtime spend & income data to help you (and us) make smarter decision to increase ROI.