THE SPEC WAY.
Here's a snapshot of how we generate revenue for our clients using PPC & SEO.
1. OPTIMISE EVERYTHING.
To start with, we do all the basic optimisations. Optimise your PPC shopping feed, your categories & products, and the overall offering of the store.
- Good products
- Good web platform
- Clear value proposition
- Good profit margins
- Small margins
- No USPs
- Bad customer service
- Clunky website platforms
2. CONVERT TRAFFIC INTO REVENUE.
Conversion rate is one of the most discussed, argued and monitored statistics in digital marketing.
- Make buying easy
- Be clear about delivery times
- Educate the customer
- Hide costs, such as delivery
- Have a clunky checkout process
- Confuse customers over options
3. SCALE UP CUSTOMER ACQUISITION.
With the right data, you can scale up your operation with ease and speed.
- New vs. returning customers
- Multi-channel acquisition reports
- Campaign by campaign ROI
- Scale up profitable ads
- Cut waste with better data
- Increase SEO rankings