WHY GOOGLE?

BUY-READY CUSTOMERS.

Generate buy-ready leads from Google, feeding your sales team.

GOOGLE SHOPPING.

Google Shopping is one of the most buyer-qualified traffic sources available.

REVENUE-BASED DECISIONS.

Tracking = make decisions based on customer revenue & generating new customers.

SCALE UP.

Making profit? Scale up quickly and easily.

THE SPEC WAY.

Here's a snapshot of how we generate revenue for our clients using PPC & SEO.

1. OPTIMISE EVERYTHING.

To start with, we do all the basic optimisations. Optimise your PPC shopping feed, your categories & products, and the overall offering of the store.

You need:

  • Good products
  • Good web platform
  • Clear value proposition
  • Good profit margins

Please avoid:

  • Small margins
  • No USPs
  • Bad customer service
  • Clunky website platforms
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2. CONVERT TRAFFIC INTO REVENUE.

Conversion rate is one of the most discussed, argued and monitored statistics in digital marketing.

Do:

  • Make buying easy
  • Be clear about delivery times
  • Educate the customer

Don’t:

  • Hide costs, such as delivery
  • Have a clunky checkout process
  • Confuse customers over options
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3. SCALE UP CUSTOMER ACQUISITION.

With the right data, you can scale up your operation with ease and speed.

Data:

  • New vs. returning customers
  • Multi-channel acquisition reports
  • Campaign by campaign ROI

Increase Revenue:

  • Scale up profitable ads
  • Cut waste with better data
  • Increase SEO rankings
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Platforms & Partners.

We work across a lot of different platforms, CMS's, CRM's & other tech!