Digital Marketing Strategy Audits

Empower your business

By undergoing a digital strategy audit, you can gain vital insights into how your site is performing, how it contrasts against competitors, and where to concentrate your effort to make improvements. Essentially, a website audit can help you drive more traffic to your site, improve user engagement, and boost conversion rates.

Step One

Step Two

Step Three

Step Four

Step One

Complete channel analysis

We crawl through all the data we can find on every channel or website that is driving traffic to your business.

We want to know:

– Where your sales come from
– Who’s driving traffic to you
– Which ads are you running

We can then build a map of your digital footprint.

Step Two

Building briefs

With the data in hand, we create a one page brief for every marketing channel. It’ll include a strategy for growth and what you, or your suppliers, need to do to improve performance.

This audit really becomes the core of all you do, from leveraging PR to boost SEO to making website changes based on data. These briefs will be cost-justifying activities that the business can really get behind.

Examples:

How the brand is positioned in PR
Adding 20 new pages on the website which have SEO keywords and a proven story to create conversion
Creating more insightful content for customers to encourage a purchase or signup
Building a newsletter or free guide module series for potential customers, which are easier to attract and nurture than asking for the hard-sell on their first website visit

Step Three

Delivery

Project delivery comes in 2 key parts;

1. A face to face workshop session
2. 2/3 month check-ins

This allows businesses to both get under the skin of the report and make a positive difference with the results.

Step Four

Repeat

We believe in running these audits every 6-12 months for a business. It’s an opportunity to take a step back, review what’s going on and strategically engage in new activities moving forward.

Interested? Let's get in touch!

Book a call with us today to find out how a Digital Audit can help your business.

Book a call

Why get a Digital Audit?

Get perspective

The deliverables of this project will give you an entire perspective over you online business. From what's working well to what can be heavily improved both overnight & longterm.

Key learnings

We're a build that equips in the way we deliver projects. You won't simply be emailed a PDF... You'll be walked through our deliverables and prompted to ask questions to further your own knowledge.

Looking forward

A wise man once said, ``the biggest killer of future success is current success.`` To keep your eyes fixed forwards, you should always be building through analysis what you have of value today.

It's all about perspective

What are you doing, where are you going and where do you want to be?

Example deliverables

Here's what you can expect from us...

50-100 slide PDF & over 500 rows of spreadsheet data
A basic level of training during handover
Your website in data & spreadsheet format
A brief for every sales channel (PPC, SEO, Email, Social, PR…etc.)
A strategy to move your business forward

Get the business health-check that'll turbo charge your digital efforts.

Contact Spec

p: 0208 1333 633
e: team@spec.digital

Write to us:
Spec Digital Limited
86-90 Paul Street
London
EC2A 4NE
United Kingdom

About us

Here at Spec, we are passionate about growing your business with PPC and SEO consultancy. We work with brands all over the world, from high street retailers, hotel chains and rail operators, to boutique stores and startups.

Get in contact to see how we can help your business grow, through insightful digital consultancy.

PPC & SEO Surrey

Ground Floor,
Ashcombe House
Leatherhead
KT22 8DY

PPC & SEO London

86-90 Paul Street
London
EC2A 4NE

Digital Marketing Audit