PRIVACY POLICY

Last Updated: July 16, 2026

Spec Digital Limited ("Spec", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://spec.digital/ (the "Website"), contact us, or engage with our services. It also describes your rights under applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

By using our Website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

1. Who We Are

• Company Name: Spec Digital Limited
• Registered Address: 86-90 Paul Street, London, EC2A 4NE, United Kingdom
• Company Registration: Registered in England & Wales (Company Number: 07542548)
• Contact Details: team@spec.digital | +44 208 1333 633
• Data Protection Contact: For privacy queries, email team@spec.digital with the subject "Data Protection Request".

We operate as a PPC & SEO agency helping B2B and B2C businesses with digital marketing, analytics, and growth strategies.

2. Information We Collect

We collect personal information in the following ways:

Information You Provide Directly:

• Contact form submissions or inquiries (name, email, phone number, business details, message).
• Communications via email, phone, or meetings.
• Client onboarding or service-related information (e.g., account details for PPC/SEO management, marketing data you share for analysis).

Automatically Collected Information:

• Usage Data: IP address, browser type, device information, pages visited, time spent, and referral sources (via analytics tools like Google Analytics).
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies for analytics, session management, and marketing (e.g., Google Ads, remarketing). See our Cookie Policy section below.
• Aggregated or anonymized data that does not identify you individually.

From Third Parties: We may receive data from partners, advertising platforms (e.g., Google, Meta), or publicly available sources, subject to their privacy policies.

We do not knowingly collect data from children under 16.

3. How We Use Your Information

We use your personal data for legitimate business purposes, including:

• Responding to inquiries and providing quotes/services.
• Delivering PPC, SEO, analytics, tracking reviews, and consultancy services.
• Managing client relationships, contracts, and payments.
• Improving our Website and services (e.g., analytics and testing).
• Marketing our services (with your consent where required).
• Complying with legal obligations, preventing fraud, and enforcing our terms.

4. Legal Basis for Processing (UK GDPR)

We rely on one or more of the following:

• Contract: To perform services you request.
• Legitimate Interests: Website operation, service improvement, and direct marketing (where permitted).
• Consent: For certain cookies or marketing emails (you can withdraw this anytime).
• Legal Obligation: Compliance with laws or regulatory requirements.

5. Sharing Your Information

We may share your data with:

• Service providers (e.g., hosting, analytics, email, payment processors) who act on our behalf and are bound by data processing agreements.
• Advertising and analytics partners (e.g., Google).
• Professional advisers (lawyers, accountants) or regulators where legally required.
• In the event of a business sale, merger, or transfer.

We do not sell your personal data to third parties. International transfers (if any) use appropriate safeguards like Standard Contractual Clauses.

6. Cookies and Tracking

Our Website uses cookies. You can manage preferences via your browser settings or our cookie banner (if implemented). Essential cookies are necessary for site functionality; others support analytics and marketing.

For more details, please refer to our separate Cookie Policy (or contact us for current settings).

7. Data Security

We implement reasonable technical and organizational measures to protect your data (e.g., encryption, access controls). However, no system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined, to comply with legal obligations, or to resolve disputes. Client data is typically kept for the duration of the engagement plus a reasonable period afterward.

9. Your Rights (UK/EU Residents)

Under UK GDPR, you have rights to:

• Access, correct, or delete your data.
• Restrict or object to processing.
• Data portability.
• Withdraw consent.
• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise these rights, contact team@spec.digital. We respond within one month (free of charge, unless manifestly unfounded).

10. Third-Party Links

Our Website may link to external sites. We are not responsible for their privacy practices. Please review their policies.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with an updated "Last Updated" date. Continued use after changes constitutes acceptance.

12. Contact Us

For questions about this Privacy Policy or our data practices, please reach out:

Spec Digital Limited 86-90 Paul Street London, EC2A 4NE United Kingdom

Email: team@spec.digital Phone: +44 208 1333 633